The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
BBDO Worldwide
Client
Title
Category
Award
Points
The DiversiTree Project
Agency: Energy BBDO / Chicago + CANJA Audio Culture + Coyne PR + twelvenote
Client: Bayer Consumer Health / Claritin
Category: Best of Experiential & Immersive
Points: 45.00
The DiversiTree Project
Agency: Energy BBDO / Chicago + CANJA Audio Culture + Coyne PR + twelvenote
Client: Bayer Consumer Health / Claritin
Category: Immersive Spaces
Points: 22.50
Album of the Future
Agency: Energy BBDO / São Paulo
Client: Unilever
Category: Use of AI / Visuals
Points: 21.00
CARL SAGAN MESSAGE
Agency: Boiler Filmes / São Paulo + AlmapBBDO + PACTO GLOBAL DAS NAÇÕES UNIDAS / São Paulo
Client: INSTITUTO RED BRASIL DO PACTO GLOBAL
Category: Low Budget
Points: 21.00
Eart4
Agency: AlmapBBDO + UN Global Compact + B3 (Brazilian Stock Exchange) + Raw Audio
Client: UN Global Compact + B3
Category: B2B Communications
Points: 21.00
The DiversiTree Project
Agency: Energy BBDO / Chicago + CANJA Audio Culture + Coyne PR + twelvenote
Client: Bayer Consumer Health / Claritin
Category: Innovation / New Ideas in Health & Wellness
Points: 10.50
Delivereasy Lawyers
Agency: Colenso BBDO / Auckland + Delivereasy / Wellington + MBM Wellington / Wellington
Client: Delivereasy
Category: Billboards & Transit / Single
Points: 9.00
Eart4
Agency: AlmapBBDO + UN Global Compact + B3 (Brazilian Stock Exchange) + Raw Audio
Client: UN Global Compact + B3
Category: Creative Effectiveness / B2B Communications
Points: 9.00
Privacy Swap
Agency: BBDO / New York
Client: WhatsApp
Category: Innovation / Use of Media in Out of Home
Points: 9.00
The Newspapers Inside the Newspaper Edition
Agency: IMPACT BBDO / Dubai + IMPACT BBDO / Beirut
Client: AnNahar Newspaper
Category: Print & Promotional for Good
Points: 9.00
Eart4
Agency: AlmapBBDO + UN Global Compact + B3 (Brazilian Stock Exchange) + Raw Audio
Client: UN Global Compact + B3
Category: B2B Communications
Points: 9.00
Guarded Bus Stop
Agency: AlmapBBDO + Eletromidia / São Paulo + Cine / São Paulo + Antfood Music & Sound Design / Sao Paulo
Client: Eletromidia
Category: Out of Home for Good
Points: 9.00
Love beats allergies
Agency: AMVBBDO / London
Client: Mars Petcare/Sheba
Category: Billboards & Transit / Series
Points: 9.00
A Rip In Reality
Agency: BBDO / New York + Kaleida + Method Studios / New York
Client: Meta
Category: Experiential / In-person
Points: 9.00
Album of the Future
Agency: Energy BBDO / São Paulo
Client: Unilever
Category: Technology for Good
Points: 9.00
The DiversiTree Project
Agency: Energy BBDO / Chicago + CANJA Audio Culture + Coyne PR + twelvenote
Client: Bayer Consumer Health / Claritin
Category: Non-traditional & Guerrilla Marketing
Points: 4.50
A Rip In Reality
Agency: BBDO / New York + Kaleida + Method Studios / New York
Client: Meta
Category: Innovation / Execution in Out of Home
Points: 3.00
Certified Care
Agency: Energy BBDO / Chicago + SC Johnson / Racine + Scholars & Gentleman / Cape Town
Client: SC Johnson / Raid
Category: Sustainable Development Goals
Points: 3.00
The Cleft Choir
Agency: BBDO / Bangkok + Unboxnow / Bangkok + Mellow Tunes / Bangkok + The flying Tomato Music / Bangkok
Client: Johnson & Johnson Consumer (Thailand) Ltd. / Listerine
Category: Music Adaptation / Song
Points: 3.00
Hi-Vis Humanity
Agency: Clemenger BBDO
Client: Department Of Transport
Category: Craft / Art Direction
Points: 3.00
Just Joking
Agency: BBDO / New York
Client: Sandy Hook Promise
Category: Film & Video for Good
Points: 3.00
NewsJacker
Agency: Clemenger BBDO
Client: Australian Youth Climate Coalition
Category: Interactive & Mobile for Good
Points: 3.00
Just Joking
Agency: BBDO / New York
Client: Sandy Hook Promise
Category: TV, VOD, & Online / Over 90 Seconds - Single
Points: 3.00
CARL SAGAN MESSAGE
Agency: Boiler Filmes / São Paulo + AlmapBBDO + PACTO GLOBAL DAS NAÇÕES UNIDAS / São Paulo
Client: INSTITUTO RED BRASIL DO PACTO GLOBAL
Category: Low Budget
Points: 3.00
CARL SAGAN MESSAGE
Agency: Boiler Filmes / São Paulo + AlmapBBDO + PACTO GLOBAL DAS NAÇÕES UNIDAS / São Paulo
Client: INSTITUTO RED BRASIL DO PACTO GLOBAL
Category: Film & Video for Good
Points: 3.00
NewsJacker
Agency: Clemenger BBDO
Client: Australian Youth Climate Coalition
Category: Innovation / Use of Media in Creative Use of Data
Points: 3.00
CARL SAGAN MESSAGE
Agency: Boiler Filmes / São Paulo + AlmapBBDO + PACTO GLOBAL DAS NAÇÕES UNIDAS / São Paulo
Client: INSTITUTO RED BRASIL DO PACTO GLOBAL
Category: Production Design
Points: 3.00
Love beats allergies
Agency: AMVBBDO / London
Client: Mars Petcare/Sheba
Category: Newspaper / Series
Points: 3.00
Eart4
Agency: AlmapBBDO + UN Global Compact + B3 (Brazilian Stock Exchange) + Raw Audio
Client: UN Global Compact + B3
Category: B2B Communications
Points: 3.00
Climate Doctor's Certificate
Agency: CHEP Network / Melbourne
Client: School Strikes 4 Climate
Category: Print & Promotional for Good
Points: 3.00
Eart4
Agency: AlmapBBDO + UN Global Compact + B3 (Brazilian Stock Exchange) + Raw Audio
Client: UN Global Compact + B3
Category: Brand Partnerships
Points: 3.00
The Sound Studio
Agency: Energy BBDO / Chicago + The General Insurance / Nashville + Flare / Chicago
Client: The General Insurance
Category: Brand Partnerships
Points: 3.00
Guarded Bus Stop
Agency: AlmapBBDO + Eletromidia / São Paulo + Cine / São Paulo + Antfood Music & Sound Design / Sao Paulo
Client: Eletromidia
Category: Technology for Good
Points: 3.00
Guarded Bus Stop
Agency: AlmapBBDO + Eletromidia / São Paulo + Cine / São Paulo + Antfood Music & Sound Design / Sao Paulo
Client: Eletromidia
Category: Direct Marketing for Good
Points: 3.00
Eart4
Agency: AlmapBBDO + UN Global Compact + B3 (Brazilian Stock Exchange) + Raw Audio
Client: UN Global Compact + B3
Category: B2B Communications
Points: 3.00
The People's Treasury
Agency: BBDO Los Angeles + Ron Finley Project + BBDO Studios / New York + Human
Client: Ron Finley Project
Category: Craft / Printing & Paper Craft
Points: 3.00
Adoptable Playlist
Agency: BBDO / New York
Client: PEDIGREE
Category: Innovation / Use of Media in Design
Points: 3.00
Privacy Swap
Agency: BBDO / New York
Client: WhatsApp
Category: Innovation / Use of Media in Design
Points: 3.00
My Parent is a Tiktoker
Agency: BBDO / Bangkok + Sound Space / Bangkok + Suneta House / Bangkok
Client: CPF Restaurant and Foods Chain Co.,Ltd. / Five Star
Category: Long Form Video / Single
Points: 3.00
Doritos® All Dressed NPCs
Agency: BBDO Canada / Toronto + PepsiCo Canada / Toronto
Client: PepsiCo Canada
Category: Games / Gaming
Points: 3.00
Ralco No Pressure Delivery
Agency: BBDO India / Mumbai
Client: Ralson India
Category: Social Media for Good
Points: 3.00
Climate Doctor's Certificate
Agency: CHEP Network / Melbourne
Client: School Strikes 4 Climate
Category: Public Relations for Good
Points: 3.00
Certified Care
Agency: Energy BBDO / Chicago + SC Johnson / Racine + Scholars & Gentleman / Cape Town
Client: SC Johnson / Raid
Category: Public Relations for Good
Points: 3.00
Climate Doctor's Certificate
Agency: CHEP Network / Melbourne
Client: School Strikes 4 Climate
Category: Direct Marketing for Good
Points: 3.00
Certified Care
Agency: Energy BBDO / Chicago + SC Johnson / Racine + Scholars & Gentleman / Cape Town
Client: SC Johnson / Raid
Category: Direct Marketing for Good
Points: 3.00
New Recruits
Agency: Energy BBDO / Chicago + Change the Ref / Parkland + BeGrizzlee / New York
Client: Change The Ref
Category: P.O.P. & In-Store / Series
Points: 3.00
Certified Care
Agency: Energy BBDO / Chicago + SC Johnson / Racine + Scholars & Gentleman / Cape Town
Client: SC Johnson / Raid
Category: Multicultural Impact
Points: 3.00
Climate Doctor's Certificate
Agency: CHEP Network / Melbourne
Client: School Strikes 4 Climate
Category: Creative Effectiveness / Non-Profit / Charity
Points: 3.00
Certified Care
Agency: Energy BBDO / Chicago + SC Johnson / Racine + Scholars & Gentleman / Cape Town
Client: SC Johnson / Raid
Category: Brand Partnerships
Points: 3.00
The Sound Studio
Agency: Energy BBDO / Chicago + The General Insurance / Nashville + Flare / Chicago
Client: The General Insurance
Category: Brand Installations
Points: 3.00
Client:
Bayer Consumer Health / Claritin
Title:
The DiversiTree Project
Category:
Best of Experiential & Immersive
Award:
2024 Experiential & Immersive Best of Discipline Pencil
Points:
45.00
Client:
Bayer Consumer Health / Claritin
Title:
The DiversiTree Project
Category:
Immersive Spaces
Award:
2024 Experiential & Immersive Gold Pencil
Points:
22.50
Client:
Unilever
Title:
Album of the Future
Category:
Use of AI / Visuals
Award:
2024 Creative Use of Technology Silver Pencil
Points:
21.00
Client:
INSTITUTO RED BRASIL DO PACTO GLOBAL
Title:
CARL SAGAN MESSAGE
Category:
Low Budget
Award:
2024 Moving Image Craft & Production Silver Pencil
Points:
21.00
Client:
UN Global Compact + B3
Title:
Eart4
Category:
B2B Communications
Award:
2024 Public Relations Silver Pencil
Points:
21.00
Client:
Bayer Consumer Health / Claritin
Title:
The DiversiTree Project
Category:
Innovation / New Ideas in Health & Wellness
Award:
2024 Health & Wellness Silver Pencil
Points:
10.50
Client:
Delivereasy
Title:
Delivereasy Lawyers
Category:
Billboards & Transit / Single
Award:
2024 Out of Home Bronze Pencil
Points:
9.00
Client:
UN Global Compact + B3
Title:
Eart4
Category:
Creative Effectiveness / B2B Communications
Award:
2024 Creative Effectiveness Bronze Pencil
Points:
9.00
Client:
WhatsApp
Title:
Privacy Swap
Category:
Innovation / Use of Media in Out of Home
Award:
2024 Out of Home Bronze Pencil
Points:
9.00
Client:
AnNahar Newspaper
Title:
The Newspapers Inside the Newspaper Edition
Category:
Print & Promotional for Good
Award:
2024 Print & Promotional Bronze Pencil
Points:
9.00
Client:
UN Global Compact + B3
Title:
Eart4
Category:
B2B Communications
Award:
2024 Integrated / Omnichannel Bronze Pencil
Points:
9.00
Client:
Eletromidia
Title:
Guarded Bus Stop
Category:
Out of Home for Good
Award:
2024 Out of Home Bronze Pencil
Points:
9.00
Client:
Mars Petcare/Sheba
Title:
Love beats allergies
Category:
Billboards & Transit / Series
Award:
2024 Out of Home Bronze Pencil
Points:
9.00
Client:
Meta
Title:
A Rip In Reality
Category:
Experiential / In-person
Award:
2024 Creative Use of Technology Bronze Pencil
Points:
9.00
Client:
Unilever
Title:
Album of the Future
Category:
Technology for Good
Award:
2024 Creative Use of Technology Bronze Pencil
Points:
9.00
Client:
Bayer Consumer Health / Claritin
Title:
The DiversiTree Project
Category:
Non-traditional & Guerrilla Marketing
Award:
2024 Direct Marketing Bronze Pencil
Points:
4.50
Client:
Meta
Title:
A Rip In Reality
Category:
Innovation / Execution in Out of Home
Award:
2024 Out of Home Merit Award
Points:
3.00
Client:
SC Johnson / Raid
Title:
Certified Care
Category:
Sustainable Development Goals
Award:
2024 Sustainable Development Goals Pencil Merit Award
Points:
3.00
Client:
Johnson & Johnson Consumer (Thailand) Ltd. / Listerine
Title:
The Cleft Choir
Category:
Music Adaptation / Song
Award:
2024 Music & Sound Craft Merit Award
Points:
3.00
Client:
Department Of Transport
Title:
Hi-Vis Humanity
Category:
Craft / Art Direction
Award:
2024 Health & Wellness Merit Award
Points:
3.00
Client:
Sandy Hook Promise
Title:
Just Joking
Category:
Film & Video for Good
Award:
2024 Film & Video Merit Award
Points:
3.00
Client:
Australian Youth Climate Coalition
Title:
NewsJacker
Category:
Interactive & Mobile for Good
Award:
2024 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Sandy Hook Promise
Title:
Just Joking
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Award:
2024 Film & Video Merit Award
Points:
3.00
Client:
INSTITUTO RED BRASIL DO PACTO GLOBAL
Title:
CARL SAGAN MESSAGE
Category:
Low Budget
Award:
2024 Film & Video Merit Award
Points:
3.00
Client:
INSTITUTO RED BRASIL DO PACTO GLOBAL
Title:
CARL SAGAN MESSAGE
Category:
Film & Video for Good
Award:
2024 Film & Video Merit Award
Points:
3.00
Client:
Australian Youth Climate Coalition
Title:
NewsJacker
Category:
Innovation / Use of Media in Creative Use of Data
Award:
2024 Creative Use of Data Merit Award
Points:
3.00
Client:
INSTITUTO RED BRASIL DO PACTO GLOBAL
Title:
CARL SAGAN MESSAGE
Category:
Production Design
Award:
2024 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Mars Petcare/Sheba
Title:
Love beats allergies
Category:
Newspaper / Series
Award:
2024 Print & Promotional Merit Award
Points:
3.00
Client:
UN Global Compact + B3
Title:
Eart4
Category:
B2B Communications
Award:
2024 Print & Promotional Merit Award
Points:
3.00
Client:
School Strikes 4 Climate
Title:
Climate Doctor's Certificate
Category:
Print & Promotional for Good
Award:
2024 Print & Promotional Merit Award
Points:
3.00
Client:
UN Global Compact + B3
Title:
Eart4
Category:
Brand Partnerships
Award:
2024 Integrated / Omnichannel Merit Award
Points:
3.00
Client:
The General Insurance
Title:
The Sound Studio
Category:
Brand Partnerships
Award:
2024 Radio & Audio-First Merit Award
Points:
3.00
Client:
Eletromidia
Title:
Guarded Bus Stop
Category:
Technology for Good
Award:
2024 Creative Use of Technology Merit Award
Points:
3.00
Client:
Eletromidia
Title:
Guarded Bus Stop
Category:
Direct Marketing for Good
Award:
2024 Direct Marketing Merit Award
Points:
3.00
Client:
UN Global Compact + B3
Title:
Eart4
Category:
B2B Communications
Award:
2024 Design Merit Award
Points:
3.00
Client:
Ron Finley Project
Title:
The People's Treasury
Category:
Craft / Printing & Paper Craft
Award:
2024 Design Merit Award
Points:
3.00
Client:
PEDIGREE
Title:
Adoptable Playlist
Category:
Innovation / Use of Media in Design
Award:
2024 Design Merit Award
Points:
3.00
Client:
WhatsApp
Title:
Privacy Swap
Category:
Innovation / Use of Media in Design
Award:
2024 Design Merit Award
Points:
3.00
Client:
CPF Restaurant and Foods Chain Co.,Ltd. / Five Star
Title:
My Parent is a Tiktoker
Category:
Long Form Video / Single
Award:
2024 Branded Entertainment Merit Award
Points:
3.00
Client:
PepsiCo Canada
Title:
Doritos® All Dressed NPCs
Category:
Games / Gaming
Award:
2024 Branded Entertainment Merit Award
Points:
3.00
Client:
Ralson India
Title:
Ralco No Pressure Delivery
Category:
Social Media for Good
Award:
2024 Social Media Merit Award
Points:
3.00
Client:
School Strikes 4 Climate
Title:
Climate Doctor's Certificate
Category:
Public Relations for Good
Award:
2024 Public Relations Merit Award
Points:
3.00
Client:
SC Johnson / Raid
Title:
Certified Care
Category:
Public Relations for Good
Award:
2024 Public Relations Merit Award
Points:
3.00
Client:
School Strikes 4 Climate
Title:
Climate Doctor's Certificate
Category:
Direct Marketing for Good
Award:
2024 Direct Marketing Merit Award
Points:
3.00
Client:
SC Johnson / Raid
Title:
Certified Care
Category:
Direct Marketing for Good
Award:
2024 Direct Marketing Merit Award
Points:
3.00
Client:
Change The Ref
Title:
New Recruits
Category:
P.O.P. & In-Store / Series
Award:
2024 Out of Home Merit Award
Points:
3.00
Client:
SC Johnson / Raid
Title:
Certified Care
Category:
Multicultural Impact
Award:
2024 Cultural Driver Merit Award
Points:
3.00
Client:
School Strikes 4 Climate
Title:
Climate Doctor's Certificate
Category:
Creative Effectiveness / Non-Profit / Charity
Award:
2024 Creative Effectiveness Merit Award
Points:
3.00
Client:
SC Johnson / Raid
Title:
Certified Care
Category:
Brand Partnerships
Award:
2024 Creative Effectiveness Merit Award
Points:
3.00
Client:
The General Insurance
Title:
The Sound Studio
Category:
Brand Installations
Award:
2024 Experiential & Immersive Merit Award
Points:
3.00
